In this published article by Jason Schwartz, the author takes issue with a new marketing campaign from Ophelia Health which focuses on the message "F*CK REHAB".

While residential and inpatient facilities make a a small and shrinking fraction of addiction treatment, there are reasons other than personal preferences. In this article, the author questions the legitimacy of the evidence showing that medication assisted treatment via tele-health visits are no less successful that the statistics upon leaving residential and inpatient facilties

https://recoveryreview.blog/2023/01/23/zero-sum-destructive-treatment-marketing/